For their fund raising auction, the Women's Ski Jumping USA (WSJ) purchased a MOEN MEGA Bell with a WSJ/Sochi 2014 logo on the front and numbered 1 of 1 on the back (only one bell made with this logo).
Vice President of Women's Ski Jumping USA reports back:
"We had a great event last night. I told how you are the "sound of the Olympics" and anyway, the bell, the 1 of 1 went for $2500.00! Please share that with your engraver...just simply a hoot and it could not have worked any better! Can you believe it!!!! People loved it, but then they also loved when I auctioned off two $12 tickets to the Summit County Fair's demolition derby (impossible to get tickets) that went for $100. I run kind of a eclectic auction!"
BACKGROUND:
WSJ has been lobbying hard to let girls "fly" at the Olympic Winter Games. (Women will be able to box at the London Olympics, but have not ski jumped at Olympic Winter Games. They had their fingers (not skis) crossed for Sochi 2014. It worked!
SUCCESS POINTS & TIPS:
- Creating a festive atmosphere with a story and unique item (BIG size, engraved, numbered, sound, textured)
- Offering an exclusive item - numbering the bell 1 of 1 on the back
- Presenting with a passion for a cause
- Having FUN!