Olympic Cow bells
Here's some cowbell love from athletes:
"I love the cowbell. I think it's awesome... It's a classic part of ski racing. The cowbells are what make all the noise. It's like cheerleading. Anything to make you feel like people are behind you, I think that's special."
--- Lindsey Vonn, Gold Medalist, US Ski Team quoted in Time Magazine, March 8, 2010